You Are A Badass: The No-Nonsense Guide to Stopping Self-Sabotage and Living Your Best Life
If you’ve ever caught yourself thinking “I wish I could just get out of my own way,” then Jen Sincero’s
You Are A Badassis basically talking directly to you. This book isn’t your typical self-help fluff. It’s more like having a brutally honest friend who loves you enough to call out your nonsense whilst also reminding you that you’re capable of absolutely anything.
Published in 2013, this book has sold millions of copies worldwide, and for good reason. Sincero writes with the kind of energy that makes you want to highlight every other sentence and text screenshots to your mates. She went from living in a converted garage to becoming a wildly successful coach and author, so she knows what it’s like to transform your life from the inside out.
Let’s break down the core ideas, the practical stuff you can actually use, and how to stop being your own worst enemy.
The Foundation: Your Thoughts Create Your Reality
Here’s the thing Sincero wants you to understand right from the start: the life you’re living right now is a direct result of the beliefs you hold about yourself and what’s possible. That might sting a bit, especially if things aren’t going brilliantly. But it’s also incredibly liberating because it means you have the power to change everything.
Most of us walk around with subconscious beliefs that are complete rubbish. Things like “I’m not smart enough,” “People like me don’t get rich,” or “I’m just not a creative person.” These beliefs are usually formed in childhood, picked up from parents, teachers, or society at large. And they’re running the show without you even realising it.
Sincero argues that the Universe (or God, or Source Energy, or whatever you want to call it) is basically conspiring to give you what you believe you deserve. If you’re constantly thinking “I’m skint,” guess what? You’ll stay skint. If you think “I’m brilliant at attracting opportunities,” you’ll start noticing them everywhere.
The science backs this up, too. There’s something called the Reticular Activating System (RAS) in your brain that filters information based on what you focus on. Ever noticed how when you’re thinking about buying a red car, suddenly you see red cars everywhere? That’s your RAS at work. It’s not that there are suddenly more red cars on the road; you’re just tuned into noticing them.
Why You’re Stuck (And How to Get Unstuck)
Most people stay stuck because they’re addicted to their comfort zone. Even if your comfort zone is miserable, it’s familiar. Your brain loves familiar. It takes less energy. Change is scary because it’s unknown, and your brain interprets unknown as potentially dangerous.
Sincero talks about the “Big Snooze,” which is basically that voice in your head that wants you to play it safe. It’s the part of you that says, “Don’t quit your job to start that business; what if it fails?” or “Don’t ask that person out; you’ll probably get rejected.” The Big Snooze is terrified of change because change means uncertainty.
But here’s what most people don’t realise: staying stuck is actually more painful in the long run than the temporary discomfort of change. You’re just spreading that pain out over years instead of dealing with it head-on for a few months.
Think about it like this. Imagine you have a stone in your shoe. You could keep walking with it, getting more and more uncomfortable, your foot getting more irritated, potentially causing real damage. Or you could stop for 30 seconds, take off your shoe, remove the stone, and continue walking in comfort. Most people choose to keep walking with the stone because stopping feels inconvenient in the moment.
The 10 Essential Tips and Tricks from You Are A Badass
1. Love Yourself Like Your Life Depends on It (Because It Does)
This isn’t about being narcissistic or arrogant. It’s about genuinely appreciating yourself as you are right now, not when you lose the weight or get the promotion or meet the partner. Right now.
Sincero is crystal clear: if you don’t love yourself, you’ll never feel like you’re enough, no matter what you achieve. You’ll constantly be chasing external validation, and it’ll never satisfy you.
How to implement it:
Start a daily practice of looking in the mirror and saying something kind to yourself. Yes, it feels absolutely ridiculous at first. Do it anyway. Say, “I love you” or “You’re doing a great job” or “I appreciate you.” Your brain will resist. That’s normal. Keep going.
Notice when you speak negatively to yourself. Most of us have an internal dialogue that’s shockingly cruel. You wouldn’t talk to your worst enemy the way you talk to yourself. Start catching those thoughts and consciously reframing them.
Example: Sarah, a graphic designer, used to catch herself thinking, “I’m such an idiot” whenever she made a mistake. She started noticing these thoughts and replacing them with, “I’m learning and growing.” Within a few weeks, she noticed she felt less anxious and more willing to try new techniques in her work.
Write down five things you appreciate about yourself every day. Not things you’ve accomplished, but qualities you have. “I’m kind,” “I’m creative,” “I’m resilient.” This rewires your brain to focus on your positive attributes.
2. Identify and Demolish Your Limiting Beliefs
Your limiting beliefs are the invisible walls keeping you trapped. They sound like truth because you’ve believed them for so long, but they’re just stories you’ve been telling yourself.
Sincero gives a great exercise: Write down your goal, then write down all the reasons you think you can’t achieve it. Those reasons? Those are your limiting beliefs. And most of them are complete nonsense.
How to implement it:
Take one area of your life where you feel stuck. Write down what you want. Then write down every single reason you think you can’t have it. Be completely honest. Don’t censor yourself.
Now look at each reason and ask yourself: Is this actually true, or is it just a belief I’ve picked up somewhere? Where did this belief come from? Does it serve me?
Example: Mark wanted to start his own consulting business but believed “You need loads of money to start a business.” When he examined this belief, he realised it came from his dad, who had failed at business in the 80s when starting costs were much higher. Mark researched and found he could start his consulting business with just a laptop and a website. He launched within three months.
Replace each limiting belief with an empowering one. Instead of “I’m terrible with money,” try “I’m learning to manage my money well.” Your brain might not believe it immediately, but keep repeating it. Eventually, your actions will align with your new belief.
3. Connect to Source Energy Daily
Whether you call it God, the Universe, Source Energy, or your Higher Self, Sincero is adamant that connecting to something bigger than yourself is essential. This isn’t about religion; it’s about tapping into the energy that creates worlds.
When you feel connected to Source Energy, you feel supported. You trust that things are working out for you. You take inspired action instead of forcing and striving.
How to implement it:
Start a meditation practice. Even five minutes a day makes a difference. Sit quietly, focus on your breath, and imagine connecting to a loving, supportive energy that wants the best for you.
Before making decisions, take a moment to check in. Close your eyes, take a few deep breaths, and ask, “What’s the right move here?” Then listen. The answer usually comes as a feeling or a knowing, not a logical thought.
Example: Emma, a teacher, felt stuck about whether to apply for a headteacher position. On paper, it made sense for her career. But when she meditated and connected to her intuition, she felt a clear “no.” She trusted it. Three months later, an opportunity to work with an educational charity came up, which aligned perfectly with her values. She would have missed it if she’d taken the headteacher job.
Practice gratitude as a way of connecting. When you appreciate what you have, you naturally align with the frequency of abundance. Write down three things you’re grateful for every morning or evening.
4. Get Crystal Clear on What You Want
Most people are vague about their desires. They say things like “I want to be successful” or “I want to be happy.” But what does that actually mean? Success to one person might mean making millions; to another, it might mean working 20 hours a week and having loads of free time.
Sincero says the Universe can’t deliver on vague orders. You need to get specific.
How to implement it:
Write down exactly what you want in detail. Not what you think you should want, or what your parents want for you, or what looks good on Instagram. What do YOU actually want?
For each area of your life (career, relationships, health, finances, personal growth), describe your ideal scenario. Use present tense, as if it’s already happening. “I am earning £100,000 a year doing work I love,” not “I want to earn £100,000.”
Example: James was vague about his career goals, just knowing he “wanted something better.” When he got specific, he realised he wanted to work remotely, earn enough to travel regularly, and use his writing skills. This clarity led him to pivot from corporate marketing to freelance copywriting for travel companies. Within a year, he was living his exact vision.
Create a vision board or a detailed written description of your ideal life. Look at it daily. This isn’t just positive thinking fluff; it’s programming your RAS to notice opportunities that align with your goals.
5. Take Action (Even When You’re Terrified)
Here’s where most people fall down. They do the visualising and the affirmations, but then they sit on their sofa waiting for the Universe to deliver. That’s not how it works.
Sincero is clear: you need to take action, especially action that scares you. The Universe rewards movement. When you take a step towards your goal, the Universe takes ten steps towards you.
How to implement it:
Identify one action you’ve been avoiding because it’s scary. Maybe it’s having a difficult conversation, pitching your business idea, or signing up for that course. Do it this week. Not when you feel ready (you’ll never feel ready), but now.
Break big goals into tiny, manageable steps. If you want to write a book, commit to writing 500 words a day. If you want to start a business, commit to making three calls this week. Small actions compound into massive results.
Example: Lisa wanted to be a professional speaker but was terrified of public speaking. Instead of waiting until the fear went away, she signed up for a local Toastmasters group. The first few times were excruciating. She kept going. Within six months, she was comfortable speaking in front of crowds. Within a year, she was getting paid speaking gigs.
Use the “What would I do if I knew I couldn’t fail?” question. Then do that thing. Fear means you’re on the edge of your comfort zone, which is exactly where growth happens.
6. Surround Yourself with People Who Believe in You
You are the average of the five people you spend the most time with. If you’re surrounded by people who constantly complain, doubt you, or tell you your dreams are unrealistic, it’s incredibly difficult to create change.
Sincero says you need to be ruthless about your environment. That doesn’t mean you have to cut off your family or dump your old friends, but you do need to seek out people who are going where you want to go.
How to implement it:
Audit your relationships. Who lifts you up? Who drags you down? Start spending more time with the lifters and less with the draggers.
Join groups, communities, or courses related to your goals. If you want to start a business, join a business group. If you want to write a book, join a writing group. Being around people who are doing what you want to do normalises it.
Example: Tom wanted to get fit but all his mates just wanted to go to the pub every night. Instead of trying to convert them, he joined a running club. He still saw his pub mates occasionally, but he now had a whole new group of friends who supported his health goals. Within six months, he’d run his first half marathon.
Get a coach or mentor. Someone who’s been where you want to go can shortcut your learning curve and hold you accountable. Yes, it might cost money, but investing in yourself is the best investment you’ll ever make.
7. Forgive People (Including Yourself)
Holding onto resentment is like drinking poison and expecting the other person to die. It only hurts you. Sincero talks about how unforgiveness keeps you stuck in the past and blocks your ability to receive good things.
This doesn’t mean what happened to you was okay. It just means you’re choosing to release the emotional charge so you can move forward.
How to implement it:
Make a list of everyone you’re holding a grudge against. Include yourself on that list (most of us are holding massive grudges against ourselves for past mistakes).
For each person, write a letter you’re not going to send. Express everything you feel. Then write, “I forgive you for [whatever they did]. I release this and set myself free.” You might not feel it immediately, but the act of writing it starts the process.
Example: Rachel held deep resentment towards her ex-husband for years after their divorce. It was affecting her new relationships and her general happiness. She did the letter-writing exercise, and whilst she didn’t suddenly love him, she felt the anger lifting. She stopped telling the story of how he wronged her. Six months later, she met someone new and was able to be fully present instead of bringing old baggage into the relationship.
Forgive yourself for your past mistakes. You did the best you could with the awareness you had at the time. Beating yourself up doesn’t help anyone. Write yourself a forgiveness letter too.
8. Get Comfortable Being Uncomfortable
Growth doesn’t happen in your comfort zone. If you want a life you’ve never had, you have to do things you’ve never done. Sincero talks about how the most successful people are the ones who are willing to feel awkward, scared, and uncomfortable on a regular basis.
Your comfort zone is killing your dreams. It’s cosy in there, but nothing grows in comfort.
How to implement it:
Make a habit of doing one thing every week that scares you. It doesn’t have to be massive. Strike up a conversation with a stranger, take a different route to work, try a new hobby. Train your brain that new and scary is okay.
Notice when you’re about to talk yourself out of something because it feels uncomfortable. That’s usually a sign that you should definitely do it. The bigger the fear, the more important the action usually is.
Example: David wanted to switch careers from accounting to teaching but was terrified of the pay cut and the uncertainty. He stayed in his accounting job for five years, becoming more miserable each year. Finally, he decided to embrace the discomfort. He took a teaching qualification whilst still working, then made the jump. The first year was financially tight and stressful. But he’s now happier than he’s been in decades and wishes he’d done it sooner.
Reframe discomfort as excitement. Your body’s physical response to fear and excitement is almost identical (increased heart rate, adrenaline). When you feel those sensations, tell yourself, “I’m excited” instead of “I’m scared.” It actually works.
9. Stop Apologising for Your Desires
Women especially (but men too) often downplay what they want. They feel guilty for wanting money, success, recognition, or pleasure. Sincero says your desires are there for a reason. They’re not random. They’re signposts showing you the direction you’re meant to go.
Wanting things doesn’t make you greedy or selfish. Wanting to make a lot of money so you can live comfortably and help others isn’t shallow. Wanting recognition for your work isn’t vain. Your desires are valid.
How to implement it:
Stop adding qualifiers to your dreams. Don’t say, “I’d quite like to maybe start a business, if that’s okay.” Say, “I’m starting a business.” Own it.
When someone asks what you want, tell them the truth. Not a watered-down, palatable version. The real, full-on version. Notice how liberating it feels to claim your desires without apology.
Example: Sophie wanted to be a bestselling novelist but always downplayed it when people asked about her writing. “Oh, it’s just a little hobby,” she’d say. When she started owning it and saying, “I’m writing a novel and my goal is to get it published,” people started taking her seriously. They introduced her to agents and editors. Within two years, she had a book deal.
Write down your “outrageous” goals. The ones you’re scared to tell anyone about because they seem too big or too selfish. Then read them out loud to yourself. Practice saying them without cringing. Your goals are not too big. You’re just thinking too small.
10. Understand That Money is Energy
One of the most powerful sections in the book deals with money. Sincero went from being broke to making millions, so she knows what she’s talking about. She says money is just energy, and most people block it because of their messed-up beliefs about it.
If you think money is evil, or that wanting it makes you shallow, or that you don’t deserve it, you will repel it. You need to shift your relationship with money from fear and scarcity to love and abundance.
How to implement it:
Examine your beliefs about money. What did your parents teach you about money? What does society tell you about people who have money? Write it all down. Then challenge each belief. Is it actually true?
Start treating money with respect and appreciation. When you pay bills, don’t resent it. Feel grateful that you have the money to pay them and that you have electricity, water, internet, whatever. When you receive money, no matter how small the amount, acknowledge it and feel grateful.
Example: Chris grew up hearing “money doesn’t grow on trees” and “we can’t afford that” constantly. He carried a scarcity mindset into adulthood. When he started deliberately saying “I can afford anything I want” and “Money flows to me easily,” his freelance income doubled within six months. He took on better clients, charged more, and stopped accepting low-paying work because his internal belief about money had shifted.
Set a financial goal that feels exciting and scary. Not one that feels impossible, but one that stretches you. Then work backwards to figure out how you could achieve it. You’ll be amazed at how creative you become when you’re focused on a specific target.
Visualise having the money you want. Feel what it would feel like to check your bank balance and see the amount you’re aiming for. This isn’t about ignoring reality; it’s about creating a new reality by shifting your frequency.
The Core Message: You’re Not Broken
The underlying message throughout
You Are A Badass is this: there’s nothing wrong with you. You’re not broken. You don’t need fixing. You just need to remember who you actually are and stop listening to all the rubbish stories you’ve been telling yourself.
You are, in fact, a badass. You just forgot.
Most self-help makes you feel like you’re inadequate and need to become someone else to be happy. Sincero’s approach is different. She says you’re already whole and complete. You’ve just been conditioned to believe otherwise.
The work isn’t about adding more to yourself. It’s about stripping away the false beliefs, the fear, and the conditioning that’s covering up your true self.
Why Most People Don’t Change (And How to Be Different)
Reading this book (or this blog) and nodding along isn’t enough. You already know most of this stuff on some level. The problem is knowing and doing are two completely different things.
Most people read books like this, feel inspired for about 48 hours, then go back to their old patterns. Why? Because change is uncomfortable, and humans are wired to avoid discomfort.
Here’s the thing though: the discomfort of change is temporary. The discomfort of staying stuck is permanent.
You need to make a decision. Not a wish or a hope or a “maybe someday.” A proper, committed decision. The kind where you burn the boats and there’s no going back.
When you truly decide, everything shifts. Opportunities you never noticed before suddenly appear. People show up to help you. Resources become available. It’s not magic (although it can feel like it); it’s just that you’ve focused your energy in a specific direction and your brain is now primed to notice things that support that direction.
The Practical Stuff: Making It Stick
Knowledge without implementation is just entertainment. So how do you actually make these principles stick?
Create a morning routine. Start your day by connecting to Source Energy, stating your intentions, and reminding yourself of who you’re becoming. Five minutes is enough. Do it before you check your phone.
Track your progress. Keep a journal of wins, no matter how small. Your brain is biased towards noticing what’s wrong. You need to consciously focus on what’s going right.
Find an accountability partner. Tell someone you trust what you’re working on and report in weekly. You’re much more likely to follow through when someone else knows your commitments.
Expect resistance. Your ego will fight back. You’ll have days where you want to quit. That’s normal. It doesn’t mean it’s not working. It means you’re right on the edge of a breakthrough. Keep going.
Celebrate everything. Made a scary phone call? Celebrate. Said no to something that didn’t serve you? Celebrate. Spent five minutes in meditation? Celebrate. Your brain learns through positive reinforcement.
Real Talk: This Requires Work
Let’s be honest. This stuff works, but it’s not a magic pill. You can’t just read the book, think positive thoughts, and expect your life to transform whilst you sit on your sofa eating crisps.
You have to do the work. You have to face the uncomfortable truths about yourself. You have to take action even when you’re scared. You have to keep going when your old patterns try to pull you back.
But here’s the payoff: you get to create a life you actually love instead of one you’re just tolerating. You get to wake up excited about your day. You get to pursue things that matter to you. You get to feel alive.
That’s worth a bit of discomfort, isn’t it?
The Transformation Process
Change doesn’t happen overnight. Sincero was honest about her own journey taking time. But it does happen, and usually faster than you expect once you commit.
Here’s what the process typically looks like:
Phase 1: Awareness. You become aware of your limiting beliefs and patterns. This phase can be confronting because you start seeing how much you’ve been holding yourself back.
Phase 2: Decision. You make a real decision to change. Not a wish, but a commitment. This is where most people get stuck because decision requires letting go of old identities and stepping into the unknown.
Phase 3: Action. You start taking new actions, even though they feel weird and uncomfortable. You might feel like a fraud. That’s normal. Keep going.
Phase 4: Resistance. Your old patterns fight back hard. This is the “it’s not working” phase. People quit here. Don’t. This is where the transformation actually happens.
Phase 5: Breakthrough. Things start clicking. Opportunities appear. You feel different. Life feels easier. You look back and realise you’re not the same person you were six months ago.
Phase 6: Integration. Your new ways of thinking and being become normal. You don’t have to force it anymore. This is your new baseline.
The timeline varies for everyone. Some people move through this in months; others take years. It doesn’t matter. What matters is that you start and you don’t stop.
Common Pitfalls and How to Avoid Them
Pitfall 1: Waiting to feel ready. You’ll never feel ready. That’s not how it works. Feel the fear and do it anyway.
Pitfall 2: Trying to change everything at once. Pick one or two areas to focus on. Master those, then move to the next. Trying to overhaul your entire life simultaneously is a recipe for overwhelm and giving up.
Pitfall 3: Comparing your beginning to someone else’s middle. That successful person you’re comparing yourself to? They were once exactly where you are now. Stay in your lane and focus on your own progress.
Pitfall 4: Expecting linear progress. Growth is messy. You’ll have breakthroughs and setbacks. Three steps forward, two steps back is still forward progress.
Pitfall 5: Not getting support. You don’t have to do this alone. In fact, you shouldn’t. Get a coach, join a group, find a mentor. People who’ve already done what you want to do can save you years of trial and error.
Your Relationship with Failure
Sincero talks about this a lot: successful people fail constantly. They just don’t quit.
Failure isn’t the opposite of success; it’s part of success. Every “failure” is just feedback. It’s information showing you what doesn’t work so you can adjust and try something different.
The only real failure is not trying at all.
Reframe failure as “finding out what doesn’t work.” Thomas Edison didn’t fail 10,000 times to invent the light bulb; he found 10,000 ways that didn’t work. That’s not semantics; it’s a completely different mindset.
When something doesn’t go as planned, ask yourself:
- What can I learn from this?
- What would I do differently next time?
- How can I use this information to improve?
Then move on. Don’t wallow. Don’t make it mean something about your worth as a person. Extract the lesson and keep moving.
The Energy of Money (Going Deeper)
Since money is such a huge block for so many people, let’s dig deeper into Sincero’s teachings on this.
Most people have a dysfunctional relationship with money. They resent it, fear it, obsess over it, or pretend they don’t care about it. None of these are helpful.
Money is neutral. It’s not good or evil. It’s just a tool. It amplifies who you already are. If you’re generous, more money makes you more generous. If you’re fearful, more money makes you more fearful.
The key is to develop a healthy, respectful relationship with money whilst also not making it your identity or your source of security.
Here’s what helped Sincero transform her finances:
- Stop saying you can’t afford things. Instead, say “I’m choosing not to spend money on that right now.”
- Appreciate the money you have, even if it’s not much. Gratitude attracts more.
- Pay attention to how you feel when you think about money. If it’s fear and stress, you need to work on that. Meditate on abundance. Visualise having plenty.
- Don’t judge people who have money. If you think rich people are greedy or evil, you’ll sabotage yourself from becoming wealthy because you don’t want to be that person.
- Give money away. Donate to causes you care about. Tip generously. This tells the Universe you trust that more is coming.
Example: When Jenny was struggling financially, she started giving £5 to charity every month. It felt scary because money was tight, but she did it anyway. This act of faith shifted something in her. She stopped feeling desperate and started feeling abundant. Within three months, she got a promotion she wasn’t even expecting. The amount wasn’t the point; the energy behind it was.
The Power of Saying No
One of the most badass things you can do is say no to things that don’t align with who you’re becoming.
No to the job that pays well but drains your soul. No to the relationship that’s comfortable but doesn’t challenge you to grow. No to the friend who only calls when they want something. No to the family obligation that makes you miserable.
Saying no to what’s not right creates space for what is right.
Most people are so busy saying yes to everything out of guilt or obligation that they have no time or energy left for what actually matters to them.
Every time you say yes to something you don’t want, you’re saying no to something you do want.
Get comfortable with disappointing people. You’re not responsible for managing everyone else’s emotions. You’re responsible for your own life.
This doesn’t mean being selfish or unkind. It means having boundaries and honouring them.
Example: Peter said yes to every request from his boss, even ones that weren’t his responsibility. He worked 60-hour weeks and resented his job. When he started saying no to things outside his role, his boss initially pushed back. But Peter held firm. Within a month, his workload was manageable and he actually had time to do his job well. His performance improved, and he ended up getting promoted.
The Role of Intuition
Your intuition is your connection to Source Energy. It’s the quiet voice that knows things your logical mind doesn’t. Learning to trust it is one of the most powerful things you can do.
Your intuition speaks through feelings, not thoughts. It’s the gut feeling you get about a person or situation. It’s the sudden knowing that you should call someone. It’s the sense that you need to take a different route home.
We’re taught to override intuition with logic. “That doesn’t make sense, so I won’t do it.” But your intuition is accessing information beyond your conscious awareness.
The more you listen to it, the stronger it gets. The more you ignore it, the quieter it becomes.
How to develop your intuition:
- Meditate regularly. This quiets the mental chatter so you can hear the subtle voice of intuition.
- Pay attention to your body. Intuition often speaks through physical sensations. A tightness in your chest might be a no. A sense of expansion might be a yes.
- Act on small intuitive hits. If you suddenly think of someone, text them. If you feel drawn to take a different route, take it. Building trust starts with the small stuff.
- Keep a journal of times your intuition was right. This reinforces that it’s reliable.
Example: Amanda had a great job offer on paper, but something felt off. Her logical mind said take it. Her intuition said no. She trusted her gut and declined. Two weeks later, a much better opportunity came along that was perfect for her. Later, she found out the first company was going through major internal issues and laying people off within six months.
Dealing with Haters and Doubters
When you start making changes, some people won’t like it. They might mock you, tell you you’re being unrealistic, or try to pull you back to your old self.
This is normal and it’s not about you. It’s about them.
When you change, it holds up a mirror to others. Your growth highlights their stagnation. Your courage highlights their fear. That’s uncomfortable for them, so they try to make you small again so they feel better.
Sincero says you need to be prepared for this and not let it derail you.
How to handle it:
- Don’t share your dreams with people who can’t handle them. You don’t need everyone’s approval.
- Understand that their doubt is their issue, not yours. Don’t take it personally.
- Keep going anyway. Your results will speak louder than their words.
- Find your people. Surround yourself with others who are also growing and changing.
Example: When Marcus quit his corporate job to become a life coach, his family thought he’d lost his mind. They constantly asked when he was going to get a “real job.” He stopped discussing it with them and found support in a coaching community instead. Three years later, he’s making twice what he made in corporate and loves his work. His family still doesn’t really get it, but they’ve stopped questioning him.
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The Long Game
This isn’t about quick fixes or overnight success. It’s about fundamentally changing who you are and how you show up in the world.
Sincero’s transformation took years. She had plenty of setbacks, doubts, and moments of wanting to give up. But she kept going, and eventually, everything changed.
The same is true for you. Some days will feel like you’re making massive progress. Other days will feel like you’re going backwards. Both are part of the process.
What matters is that you don’t quit. You keep showing up. You keep doing the work. You keep believing in yourself even when no one else does.
Because here’s the truth: no one is coming to save you. No one is going to hand you the life you want. You have to create it yourself.
But you can. You absolutely can. You’re more capable, more powerful, and more worthy than you’ve been led to believe.
You are a badass. You just need to start acting like it.
Test Your Badass Knowledge: Quiz Time
Let’s see how much you’ve absorbed from Jen Sincero’s wisdom. Answer honestly – there’s no judgment here, only insight.
Question 1: According to Sincero, what is the “Big Snooze”? A) A meditation technique B) The voice in your head that wants you to play it safe C) The moment you achieve your goals D) A type of morning routine
Question 2: What does Sincero say you should do FIRST when trying to change your life? A) Quit your job B) Make a detailed five-year plan C) Love and accept yourself as you are now D) Tell everyone about your goals
Question 3: How does Sincero describe money? A) The root of all evil B) Energy that you can attract or repel C) Something only lucky people have D) A reward for hard work
Question 4: What is the RAS (Reticular Activating System)? A) A meditation technique B) A type of therapy C) The part of your brain that filters information based on what you focus on D) A financial planning system
Question 5: According to Sincero, what should you do when you feel fear about taking action? A) Wait until the fear goes away B) Take the action anyway because fear means you’re growing C) Analyse the fear until you understand it completely D) Avoid situations that cause fear
Question 6: What does Sincero say about limiting beliefs? A) They’re usually true and protect you B) They’re stories you tell yourself that keep you stuck C) They’re impossible to change D) They only affect unsuccessful people
Question 7: How should you treat failure according to
You Are A Badass? A) Avoid it at all costs B) See it as a sign you’re on the wrong path C) View it as feedback and information to help you improve D) Hide it from others
Question 8: What does Sincero say about your comfort zone? A) It’s where you should stay to feel safe B) It’s killing your dreams and nothing grows there C) It’s important for mental health D) You should expand it gradually over decades
Question 9: What should you do when people doubt your dreams? A) Give up because they’re probably right B) Argue with them until they understand C) Stop sharing with people who can’t handle your vision and find supportive people D) Prove them wrong by working 24/7
Question 10: According to Sincero, what role does gratitude play in transformation? A) It’s nice but not necessary B) It aligns you with abundance and helps you attract more good things C) It’s just positive thinking with no real impact D) It only works for spiritual people
Quiz Answers
1. B – The Big Snooze is the voice in your head that wants you to play it safe and stay in your comfort zone.
2. C – Sincero emphasises that loving and accepting yourself as you are right now is the foundation for all change.
3. B – Money is energy that flows based on your beliefs and relationship with it.
4. C – The RAS filters information based on what you’re focused on, which is why you notice things related to your goals once you set them.
5. B – Fear is a sign you’re at the edge of your comfort zone, which is exactly where growth happens. Take action anyway.
6. B – Limiting beliefs are just stories, often picked up in childhood, that keep you stuck and aren’t based on truth.
7. C – Failure is just feedback showing you what doesn’t work so you can adjust and improve.
8. B – Your comfort zone is where dreams go to die. Growth requires discomfort.
9. C – Protect your dreams by only sharing them with people who support you, and find a community that gets it.
10. B – Gratitude shifts your energy to abundance and signals to the Universe that you’re ready for more.
Unlock More Secrets on Mind Set in Stone Podcast 🎙️
If you’re hungry to dive even deeper into
You Are A Badass by Jen Sincero and discover more practical ways to apply these life-changing principles, tune into the
Mind Set in Stone Podcast! We break down the strategies behind success, wealth, and personal transformation in a way that’s both insightful and genuinely entertaining.
Whether you’re commuting, working out, or just fancy some proper inspiration, we’ve got you covered. Listen now on
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